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Having worked with Rich for many years, we were asked us to plan and write a full-length business book ultimately called Unleash Different. The book tracks Rich’s trajectory from a school for the disabled to Columbia University, his rise as a trader at Merrill Lynch in New York, the launch of his disability-related ETF fund and more, while driving home the central premise of the book: treat disability as the world’s largest evolving market rather than with charity. At the same time, we sent out queries and found him a very good literary agent based in New York.