DeCarli Contractors

Building A Builder’s Business

New marketing program fills the hopper, results in record sales.

Strategy + Branding + Creative Concepts + Web Optimization + Killer Copywriting + Social Media.

Challenge

DeCarli Contractors, a custom cottage and home builder, wanted to get to the next level with the help of an expanded marketing program. The custom cottage and home builder has been crafting high-quality homes around southern Georgian Bay since 2003. With a strong reputation for reliability and craftsmanship, the company was already well established among local homeowners and cottagers. Business owner John DeCarli wanted to explore whether a focused marketing program could accelerate business results.

solution

After evaluating several agencies, he chose Outwrite Communications to help expand DeCarli Contractors' market reach and sales. We provided:
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• Refreshed brand ‘look’ & messaging
• Optimized website & high-quality content
• Professional videos showcasing brand & process
• High-impact print ad campaign, distinctive brochures
• Revitalized Instagram, Facebook presence

Results

The impact of the program was both immediate and significant. In the first year of working with Outwrite, DeCarli Contractors recorded its best year ever in gross sales, with booked builds and major renovations rising 50 percent above its previous record. Website inquiries also surged, bringing in a steady stream of new business opportunities. Download the full case study here.

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