Outwrite began with a comprehensive audit of the local builder landscape, taking into account what other custom home and cottage builders in the area were doing well (and poorly) in terms of sales approach, website, social media, advertising, Google ratings and more.
Together with an audit of the DeCarli brand, this analysis informed Outwrite’s marketing strategy for DeCarli, as well as a refreshed brand story—while preserving the instantly recognizable DeCarli logo.
Recognizing that the website would be the primary source of information for prospective clients, Outwrite redesigned website navigation, enhanced words and images, and back-end optimization.
The team also launched a scheduled website content program to publish high-quality articles designed to educate home and cottage owners and drive preference for DeCarli.
Outwrite breathed new life into the company’s Instagram and Facebook profiles with a regular roster of new posts. When budget allowed, the agency turned its attention to video, working with O’Connell Creative to produce two professionally scripted and shot films: an overview of the DeCarli offering, and the company’s 7-step building process.
Traditional marketing channels were
not overlooked. Outwrite negotiated a
campaign with a leading local consumer magazine, pairing high-impact
advertisements with an 8-page feature story. To further support sales, the agency designed two premium brochures featuring distinctive formats and finishes that stood out in the hands of prospective clients.
With a solid marketing foundation in place, Outwrite moved into advanced optimization. Partnering with Canopy Media, the team launched a robust SEO and SEM program to elevate DeCarli’s ‘search anywhere optimization’ visibility and rolled out a targeted Google Ads campaign to further fuel qualified leads.
Building on this momentum, DeCarli is already on track to surpass its record yet again in 2026. Looking ahead, Outwrite is preparing to increase local brand impact with a cost-effective billboard strategy negotiated directly with local landowners, allowing for maximum visibility without the premium costs of traditional rentals.
The impact of the program was both immediate and significant. In the first year of working with Outwrite, DeCarli Contractors recorded its best year ever in gross sales, with booked builds and major renovations rising 50 percent above its previous record. Website inquiries also surged, bringing in a steady stream of new business opportunities.
